The Romans always aimed to leave a place better than they found it. Mahatma Gandhi said, ‘Be the change you want to see in the world’. When you hear of someone who’s up for an award in the Queens Honour’s List, or being noted for their bravery for saving someone from a house fire, the phrases ‘beyond duty’ and ‘going the extra mile’ are typically rolled out. But to my mind, it’s pretty hard to get through life and to find some form of peace of mind without going the extra mile.
Posts by Wayne Hemingway

Wayne Hemingway
Sublime Magazine columnist, English designer, and co-founder of Red or Dead. A Design Council Trustee, he served for a decade on the Commission for Architecture and the Built Environment (CABE) and now sits on the Design Council CABE Committee. Professor in The Built Environment Department at Northumbria University, Doctor of Design at Wolverhampton, Lancaster, and Stafford, Fellow of Blackburn College, and Senior Fellow of Regent’s University London.
Catch Me If You Can
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My day had been humming like a finely tuned machine. I had just got all my work up to date, the 2012 dates and venue for our festival – Vintage – had…
Spain’s Plain Gain
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In 1977, I was one of a group of high-spirited 16-year-olds who had just finished their O levels (or GCSEs, as they are called today) and were off on their…
Better Together
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One of the most stimulating projects that we are working on at Hemingway Design right now is with McDonald’s. Yes, McDonald’s – the company whose name, when I first mention…
Life In The Bike Lane
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Phil Goodwin, Professor of Transport Policy at the University of the West of England, has written in Local Transport Today that that fewer young people are learning to drive.…
Back To The Start And Heart Of It
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Fashion can be a double-edged sword – I should know. Quite often, it is human nature not to appreciate something until it’s almost too late or it’s gone. My…
Meet The Family
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Funny old thing, family. Politicians regularly return to the concept of a strong family unit being the panacea for all social ills. Throughout political history fiscal policies skewed towards the…
Hoping Against Hope
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Every couple of months we Sublime regular contributors get an email from the lovely editor that contains a theme or statement that is intended to stimulate us to produce…
The Original Copy
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On a recent visit to the Tate Modern gallery a security guard came over to ask me politely but firmly to stop taking pictures. The irony is that I was…