Soul Power
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People generally in a frightened or hysterical mood are using everything that they own longer than was their custom before … In the earlier period of prosperity, the American people did not wait until the last possible bit of use had been extracted from every commodity. They replaced old articles with new for reasons of fashion and up-to-dateness. They gave up old homes and old automobiles long before they were worn out, merely because they were obsolete.
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I am the founder of a Swiss bank’s private equity fund, chairman of one of the UK’s fastest-growing private companies, winner of Entrepreneur of the Year awards and an Institute of Directors’ Director of the Month. I am also an anti-capitalist. Or so you would have to conclude, if you listened to the broadcast media’s blanket classification of the G20 summit protestors’ concerns.
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At HemingwayDesign, we have just been working on a graphic device for the London Community Recycling Network. It’s a pretty simple concept: drop the ‘f’ from Refuse and what do you get? Reuse.
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