It is starting to sink in. The housing market, or retail spending, or affordable commodities … these may never return. A cushy retirement may never come. The Western economies may never recover.
Posts by John Grant

John Grant
Sublime Magazine columnist and co-founder of St Luke’s, the innovative and socially conscious London ad agency. Working with clients like The Body Shop and mainstream brands, St Luke’s pioneered the concept of a company’s “Total Role in Society.” Since leaving in 1999, he has worked as an independent consultant, with recent clients including IKEA, innocent, LEGO, and O2.
Greener Marketing
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We are in a climate and ecological emergency. Don’t just take my word for it. 11,000 scientists signed a declaration in November 2019 saying as follows: Scientists have a moral…
What Can Chefs Do? (A Manifesto)
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Approximate reading time: 10 minutes Chefs care. It’s a profession marked out by passion. By love of food. By kitchen teams forged in challenging conditions. By quests to redefine what…
It’s What’s Inside That Counts
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If we could only persuade people to be more dutiful, more moral, more ethical. The trouble is – on the evidence of numerous past attempts – we can’t. And the…
What’s Your Problem?
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What is the problem with Western culture? How is it we have become so stuck? I’d like to suggest that, gasp, our core issue as a culture is actually our…
Coca-Cola World
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Ever since we passed through that confusing fug called postmodernism, at the end of the last century, authenticity appears to have been something of a watchword. The postmodern view –…
Go With The Flow
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Over the years that I’ve been writing a column for Sublime, I have been quietly beavering away in the background on a social venture called Ecoinomy. (Not so quietly now; there is an article elsewhere in this issue that explains how Ecoinomy aims to make the most of using less).
Too Much Information?
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Imagine, by some future quirk of human evolution, that telepathy is a reality. But there is a twist. Rather than hearing others’ thoughts in proximity as if they were auditory, and…
The Ultimate Remix
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Imagine if all of human culture was represented by a single book, and the maximum size of this book was more or less fixed. Each generation would create their own…